We'll begin with a 2-hour kickoff. We'll meet your team and discuss your existing marketing strategies, future roadmap, and what you know about your customers.
Step 1 | Generate Test Ideas
We'll evaluate your current site experience. We'll review your current analytics data and do a heuristic walkthrough of your site experience, so we can understand where visitors get stuck and identify ideas for testing.
Step 2 | Evaluate Test Ideas
We score each test idea to determine the most impactful and feasible ideas for A/B Testing. We'll build a testing roadmap based on the best ideas on the most impactful pages.
Step 3 | Test and Measure Ideas
We will begin A/B tests each month. Each test will go through six stages: Test Plan Test Design + Copy Test Development Test QA & Launch Test Analysis Handoff for Implementation
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