How we'll increase conversion

We use a consistent testing framework that provides key insights to make improvements to UX - and increase revenue. We prioritize iterative testing so that we can learn quickly and deeply.

We believe in taking an experimental approach to A/B Testing. We will build the testing roadmap so that we can maximize improvements to conversion while building a deeper understanding of how your customers respond and what they need.

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Our Simple and Seamless Process

We’ll be your conversion optimization team. We’ll handle the end-to-end process of experimentation.

Pre-Work | Kickoff

We'll begin with a 2-hour kickoff. We'll meet your team and discuss your existing marketing strategies, future roadmap, and what you know about your customers.

Step 1 | Generate Test Ideas

We'll evaluate your current site experience. We'll review your current analytics data and do a heuristic walkthrough of your site experience, so we can understand where visitors get stuck and identify ideas for testing.

Step 2 | Evaluate Test Ideas

We score each test idea to determine the most impactful and feasible ideas for A/B Testing. We'll build a testing roadmap based on the best ideas on the most impactful pages.

Step 3 | Test and Measure Ideas

We will begin A/B tests each month. Each test will go through six stages:

Test Plan
Test Design + Copy
Test Development
Test QA & Launch
Test Analysis
Handoff for Implementation

Experiment Zone Iterative Testing Process

Deliverables:

Status calls and updates
Test Plan - Complete with the hypothesis, measurement plan, and designs.
Preview Links - See the test in action before we launch it to your customers.
Executive Report - Summary of what we learned, what we recommend, and what comes next.
On-going analytics and user experience research.

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