Founder’s Story

*This article makes mention of Google Optimize. Google has officially announced the sunset of Google Optimize. Both Google Optimize and Optimize 360 will sunset on September 30, 2023…. Read More

Introduction - Brief History of Experiment Zone

Experiment Zone is a leading CRO agency, founded in 2017 and headquartered in Austin, Texas. We help companies improve their customer experiences using scientific methods, so they can get more revenue and grow.

Our team began our journey focused on DTC ecommerce websites and helping customers create experiences that enabled customers from browsing to order products online. We’ve expanded to additional markets, including B2B and B2C businesses in retail & ecommerce, SaaS & software, finance, and fintech, health & wellness, and construction, among many others. We’re passionate about helping your team connect with your customer and get them to take the desired action on your website.

Who is AJ Davis, the company founder?

AJ Davis is an industry expert in user experience strategy with a proven track record for delivering true value to businesses. She is a Wellesley College alumnae with a Masters in Human Factors in Information Design from Bentley University.


AJ has decades of experience in UX research and Conversion Rate Optimization (CRO). AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and lululemon. She also created the user research practice and the team at Clearhead.

Prior to Clearhead, AJ was the lead UX researcher on the Google Optimize* product. She was on the team from ideation at a sprint week to product launch.

Why did she start Experiment Zone?

As a part of her user research, AJ interviewed hundreds of people who did A/B testing and optimization, empowering her to understand the best processes and why companies find conversion rate optimization critical to their business.

She also observed a disconnect between the teams doing A/B testing and the user research teams, which she knew she had the expertise and resolve to tackle.

AJ brought her understanding of top testing and experimentation programs and created Experiment Zone. You’ll see this lived in our values and culture at Experiment Zone: be curious, ask the right questions, and go layers deep. By working with our team, you get real-world answers to what’s going on with your prospects and customers and will be able to resolve those issues through real-world experimentation.

About Experiment Zone today

What do we do?

Experiment Zone helps companies identify opportunities and evaluate ideas using data so that they can improve customer experiences and increase sales. We help businesses get visitors to their website to become customers. We use scientific methods and research to achieve our client’s goals.

Who do we help?

We help online B2B and B2C businesses that want to grow their customer base – and their revenue – by providing easy to use & high-converting experiences for their online visitors.

Our expertise spans many industries, including ecommerce/retail, health and wellness, beauty, fashion, software (SaaS), financial and insurance services, real estate and construction, and lead generation across a myriad of additional verticals.

Our values & philosophy about experimentation and user research

At Experiment Zone, we identify pain points and prioritize what to work on on the site, based on your customer input and based on where you might be falling short in your data. But we experiment by validating everything with an A/B test.

We separate out the problem we’re trying to solve from the potential solutions. Any given solution is a hypothesis. It’s an idea that we think will have an impact.

We’re not just an outsourced A/B testing agency; you can find someone who will build and run random A/B tests. We strive to be a really smart partner, to build trust and understanding of your whole business, and to work closely together to make sure we’re putting the best experiences out there for your customers.


We build long-term relationships that drive results. Our clients have improved their website experience while learning about their customers along the way. They realize that we’re a valued partner in providing tangible results – and providing information they wouldn’t have known to seek otherwise.

Curious about working with Experiment Zone and opting for our services?

Check out our website (you can always message us) at Experiment Zone. You can connect with AJ Davis, our Founder, and CEO, directly on LinkedIn.

You can also schedule a free discovery call today and get a personalized quote for your website.

Need help getting your website to be high converting?