Conversion Strategy & Testing

Grow your online revenue with better converting experiences. Backed by data.

Improve your conversion rates and grow revenue with our hyper-focused, expert conversion team.

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How we'll increase conversion

We use a consistent testing framework that provides key insights to make improvements to UX - and increase revenue. We prioritize iterative testing so that we can learn quickly and deeply.

We believe in taking an experimental approach to A/B Testing. We will build the testing roadmap so that we can maximize improvements to conversion while building a deeper understanding of how your customers respond and what they need.

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Our Simple and Seamless Process

We’ll be your conversion optimization team. We’ll handle the end-to-end process of experimentation.

CRO process Experiment Zone

Pre-Work | Kickoff

We'll begin with a 2-hour kickoff. We'll meet your team and discuss your existing marketing strategies, future roadmap, and what you know about your customers.

Step 1 | Generate Test Ideas

We'll evaluate your current site experience. We'll review your current analytics data and do a heuristic walkthrough of your site experience, so we can understand where visitors get stuck and identify ideas for testing.

Step 2 | Evaluate Test Ideas

We score each test idea to determine the most impactful and feasible ideas for A/B Testing. We'll build a testing roadmap based on the best ideas on the most impactful pages.

Step 3 | Test and Measure Ideas

We will begin A/B tests each month. Each test will go through six stages:

  • Test Plan
  • Test Design + Copy
  • Test Development
  • Test QA & Launch
  • Test Analysis
  • Handoff for Implementation


  • Status calls and updates
  • Test Plan - Complete with the hypothesis, measurement plan, and designs.
  • Preview Links - See the test in action before we launch it to your customers.
  • Executive Report - Summary of what we learned, what we recommend, and what comes next.
  • On-going analytics and user experience research.

Why Experiment Zone?

Learn More About Our Mission

Bring data to life logo

Bring data to life

The real power of data comes from telling the story

Find the best ideas, period logo

Find the best ideas, period

Bubble up the best ideas from every part of your business

Transparency & Trust logo

Transparency & Trust

You'll know what we're working on and why, so you can trust the process