Our Simple and Seamless Process
We’ll be your conversion optimization team. We’ll handle the
end-to-end process of experimentation.
Pre-Work | Kickoff
We'll begin with a 2-hour kickoff. We'll meet your team and
discuss your existing marketing strategies, future roadmap, and
what you know about your customers.
Step 1 | Generate Test Ideas
We'll evaluate your current site experience. We'll review your
current analytics data and do a heuristic walkthrough of your site
experience, so we can understand where visitors get stuck and
identify ideas for testing.
Step 2 | Evaluate Test Ideas
We score each test idea to determine the most impactful and
feasible ideas for A/B Testing. We'll build a testing roadmap
based on the best ideas on the most impactful pages.
Step 3 | Test and Measure Ideas
We will begin A/B tests each month. Each test will go through six
- Test Plan
- Test Design + Copy
- Test Development
- Test QA & Launch
- Test Analysis
- Handoff for Implementation
- Status calls and updates
Test Plan - Complete with the hypothesis, measurement plan, and
Preview Links - See the test in action before we launch it to
Executive Report - Summary of what we learned, what we
recommend, and what comes next.
- On-going analytics and user experience research.