Potential customers are making snap judgments of your product before seeing it

Your SaaS products have a marketing page. You've got a social campaign bringing in new visitors, and some of them are signing up to try out your product. It seems to be working… but what if your results could be even better?

First, you need to understand your potential customer. Then you need to customize your marketing experience for their unique needs. What's the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.

Chat with a SaaS specialist

Benefits of Experimenting for SaaS Businesses

Reach

Improve the size and quality of your free trial subscribers by engaging your best visitors.

Engage

Create compelling digital experiences by understanding your customers' online behavior.

Inspire

Make it easy to sign up for a free trial or for your software, creating a great first impression and setting you up for referrals.

Potential customers are making snap judgments of your product before seeing it

Your SaaS products have a marketing page. You've got a social campaign bringing in new visitors, and some of them are signing up to try out your product. It seems to be working… but what if your results could be even better?

First, you need to understand your potential customer. Then you need to customize your marketing experience for their unique needs. What's the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.

Benefits of Experimenting for SaaS Businesses

Reach

Improve the size and quality of your free trial subscribers by engaging your best visitors.

Engage

Create compelling digital experiences by understanding your customers' online behavior.

Inspire

Make it easy to sign up for a free trial or for your software, creating a great first impression and setting you up for referrals.

The Experimentation Methodology for SaaS Businesses

Before starting an experiment, make sure you understand why you're doing it. You can use the GPS Framework: Goals, Problems, and Solutions.

Goals

You'll need to first identify the goals for your SaaS marketing site. Are you trying to increase free trial signups? Are you focused on getting more visitors to sign up for your newsletter? Are you looking to get visitors to engage with more pages on your site?

Problems

Once you understand your goals, you need to understand what the problems are. What's keeping visitors from signing up for your free trial? What are visitors looking for and why can't they find it? Identify which problems are the most important to address today.

Solutions

Now come up with ideas for how to solve these problems! Consider writing them as hypotheses: “We believe that if we do [the solution], we will impact [the problem]. We can tell this worked if [measurement] happens.”

Now keep doing this! You'll work through several solutions, then several problems, and ultimately you'll help your SaaS product will meet its goals.

Chat with a SaaS specialist