Usability Evaluation

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Understand your top customer journey pain points with a usability assessment.

Identify opportunities to improve user experiences, usability and paths to conversion on your website or product.

How we’ll undercover usability issues

Identify top usability issues with your user experience with a usability test conducted by our expert team of UX Researchers. We’ll provide a thorough and detailed report of the findings from the usability study, and we’ll provide conversion strategy backed recommendations and experience improvements.

We will employ two research methods for the site experience audit:

  • Usability testing - To find the most pressing issues facing your target audience
  • Conversion strategy - To prioritize potential fixes and A/B tests to resolve those issues
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    Our Simple and Seamless Process

    In 6-8 weeks, we’ll provide a deep analysis of your customer journey and experience to uncover high-impact usability problems.

    Step 1 | Kickoff (Week 1)

    In this 30 min call, we'll make sure we understand your goals with this usability evaluation. We'll discuss your current and target customers, so we can identify the participants for your study and start to create screener questions. We'll also discuss expectations & set up our collaboration with your other partners.

    Step 2 | Research Plan (Week 2)

    During this step, we'll define the UX Research plan for the usability evaluation. This step includes:

    • Defining the recruitment strategy and screening questions
    • Identifying the key flows and pages for the assessment
    • Creating the scenario and tasks for participants

    Step 3 | Conducting Usability Research (Week 3-6)

    During this step, we'll conduct the recruitment, schedule the participants, and run the usability study.

    As we gather insights, we’ll begin our full analysis of the data. Once we understand the biggest problems and opportunities in the experience, our Conversion Strategist will prioritize identify specific solutions your team can do to improve the experience.

    Step 4 | Results Readout + Conversion Strategy Call

    During this 2-hour call, we will review the Usability Evaluation Executive Summary. You'll get the data we gather, insights, and recommended actions to increase your conversion rate.

    Why Experiment Zone?

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    CRO Experts

    With thousands of experiments under our belt, we apply our expert knowledge to accelerate your CRO strategy

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    Roadmap Prioritization

    Our working roadmap of ideas aligns with your business goals and customer needs to chart the most impactful path forward

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    Data-Powered Results

    As data-driven teams, our results are always backed by and leveraged by data

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