Boost Donations & Volunteer Signups for Your Nonprofit

See how Experiment Zone can transform your nonprofit organization

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The way nonprofits inspire others to donate or volunteer has drastically changed

Your organization has a digital program. You've got a website with a donation button, and volunteers regularly get reminders via email. It seems to be working… but what if your results could be even better?

First, you need to understand your volunteers and donors. Then you need to customize your website experience for their unique needs. What's the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.

Benefits of Experimenting for Nonprofits

Conversion Rate Optimization (CRO) Reach Benefits

Reach

Improve the size and quality of your volunteer and donor databases by engaging your best visitors.

Conversion Rate Optimization (CRO) Engage Benefits

Engage

Create compelling digital experiences by understanding your customers' online behavior.

Conversion Rate Optimization (CRO) Inspire Benefits

Inspire

Make it easy and fun to sign up to volunteer or to donate, again and again, to boost retention and strengthen relationships.

The way nonprofits inspire others to donate or volunteer has drastically changed

Your organization has a digital program. You've got a website with a donation button, and volunteers regularly get reminders via email. It seems to be working… but what if your results could be even better?

First, you need to understand your volunteers and donors. Then you need to customize your website experience for their unique needs. What's the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.

Benefits of Experimenting for Nonprofits

Conversion Rate Optimization (CRO) Reach Benefits

Reach

Improve the size and quality of your volunteer and donor databases by engaging your best visitors.

Conversion Rate Optimization (CRO) Engage Benefits

Engage

Create compelling digital experiences by understanding your customers' online behavior.

Conversion Rate Optimization (CRO) Inspire Benefits

Inspire

Make it easy and fun to sign up to volunteer or to donate, again and again, to boost retention and strengthen relationships.

Chat with a nonprofit specialist

The Experimentation Methodology for Nonprofits

Before starting an experiment, make sure you understand why you're doing it. You can use the GPS Framework: Goals, Problems, and Solutions.

Goals

You'll need to first identify the goals for your organization. Are you trying to increase donations? Are you focused on getting more volunteers to sign up? Do you want more visitors to sign up for your newsletter?

Problems

Once you understand your goals, you need to understand what the problems are. What's keeping donors from making repeat donations? Why is it difficult to sign up to volunteer with your organization? Identify which problems are the most important to address today.

Solutions

Now come up with ideas for how to solve these problems! Consider writing them as hypotheses: “We believe that if we do [the solution], we will impact [the problem]. We can tell this worked if [measurement] happens.”

Now keep doing this! You'll work through several solutions, then several problems, and ultimately you'll help your organization meet its goals.

Conversion Rate Optimization (CRO) Strategies

What We Do Better

Would you like to get more visitors to become customers?

We're here to help you increase conversion rates.

Digital Strategy

Conversion Rate Optimization (CRO) Strategies

Unlock additional value from your website.

A/B Testing

Conversion Rate Optimization (CRO) Strategies

Make data driven decisions with confidence.

User Research

Conversion Rate Optimization (CRO) Strategies

Understand your customers and their pain points.

Analytics

Conversion Rate Optimization (CRO) Strategies

Track visitors behavior and uncover opportunities.

Why Experiment Zone?

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CRO Experts

With thousands of experiments under our belt, we apply our expert knowledge to accelerate your CRO strategy

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Roadmap Prioritization

Our working roadmap of ideas aligns with your business goals and customer needs to chart the most impactful path forward

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Data-Powered Results

As data-driven teams, our results are always backed by and leveraged by data

Learn More About Our Mission

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