Welcome to the Experiment Zone Podcast

Uncover the secrets of conversion rate optimization and user experience improvement through live audits of direct to consumer (DTC) ecommerce stores.

Unlock the secrets to ecommerce success as a listener of the Experiment Zone Podcast! Join our founder, AJ Davis, as she guides ecommerce store owners through a live 15-minute session, providing personalized insights to optimize their store. Dive into concise episodes that showcase DTC stores with live screen shares, offering real-time strategies for success.

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AJ Davis – Founder and CEO

AJ is an industry expert in user experience strategy with a proven track record for delivering true value to businesses.

She’s led optimization strategy for Fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and lululemon. She also created the user research practice and team at Clearhead.

Prior to Clearhead, AJ was the lead UX researcher on the Google Optimize product. She was on the team from ideation at a sprint week to product launch.

AJ is a Wellesley College alumnae and has a masters in Human Factors in Information Design from Bentley University.

Become a Guest Speaker

Unlock your store's potential with a free conversion audit on the Experiment Zone Podcast! Our founder, AJ Davis, guides you through a live 15-minute session for personalized insights.

Dive into ecommerce success in a concise 15-minute episode. Showcase your DTC store with a live screen share, offering real-time optimization strategies.

Ready for the next step? Fill out the form with your details, and if you're a fit, we'll be in touch to schedule your podcast feature! 🌟🎙️

Want to appear as a guest on our podcast?

    Latest Episodes

    Never miss a beat with our regularly updated episodes. We bring you fresh content that shows a wide knowledge of experimentation culture with conversion rate optimization and user experience. Our episodes are packed with valuable and clear-sighted information that will keep you informed and inspired.

    Episode 1: Featuring Co-Founder and COO of Golfroots - Jake Hoffman

    Join AJ Davis and Jake Hoffman in the debut episode of the Experiment Zone podcast as they dissect GolfRoots' website through a conversion audit, unveiling actionable digital marketing and website design tactics to enhance user experience and boost conversion rates.


    When and Where To Tell Your Brand Story, featuring AJ Davis

    In this insightful podcast episode, AJ Davis explores the importance of storytelling and provides expert advice on when and where to effectively share your story. AJ Davis goes on to outline how to think about the role of each page on your site, where to add messaging about what makes your brand unique, and how to get that messaging right.


    Increasing Your Revenue By Improving Your User’s Experience

    Find out what it means to have a seamless user experience and how websites can use this knowledge to increase their online sales. Always start with your data to discover where to investigate potential problems with your website.


    Unlock the Value of Your Website by Optimizing Your User Experience

    Get started with conversion rate optimization! Learn what elements you should have on a website and how to A/B test your site user experience. Understand what metrics are essential and which metrics you should try to improve.


    Setting The Right Metrics

    In this episode of Rebooting Business, AJ Davis and David Somerfleck talk about user experience strategies with proven track records for delivering value to businesses.


    Why Experiment Zone?

    CRO & Research Experts logo

    CRO & Research Experts

    With thousands of experiments and research hours under our belt, we apply our expert knowledge to accelerate your CRO strategy

    Roadmap Prioritization logo

    Roadmap Prioritization

    Our working roadmap of ideas aligns with your business goals and customer needs to chart the most impactful path forward

    Research & Data-Powered Results logo

    Research & Data-Powered Results

    As research & data-driven teams, our results are always backed by and leveraged by data & insights

    Recent Awards

    Clutch Austin 2023 Top Conversion Optimization Company Award Clutch 2023 Top Conversion Optimization Company Award Clutch Ecommerce 2023 Top Market Research Company Award

    Don't miss out on any future episodes!

    Subscribe to our podcast today and receive updates on our latest episodes, expert interviews, and valuable insights. Stay ahead of the curve and gain a competitive edge by staying informed with the Experiment Zone Podcast.