The way eCommerce retailers inspire visitors to purchase has dramatically changed
Your retail company has an eCommerce program. You’ve got a website with the option to purchase items, and customers regularly get emails encouraging them to come back for sales and new product lines. It seems to be working… but what if your results could be even better?
First, you need to understand your visitors and your customers. Then you need to customize your website experience for their unique needs. What’s the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.
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