Potential customers are making snap judgments of your product before seeing it
Your SaaS products have a marketing page. You've got a social campaign bringing in new visitors, and some of them are signing up to try out your product. It seems to be working… but what if your results could be even better?
First, you need to understand your potential customer. Then you need to customize your marketing experience for their unique needs. What's the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.