Site Experience Audit

Get a fresh perspective from our team of conversion experts.

Identify opportunities to improve conversion and the overall experience on your website.

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How we'll improve your customer experience

Fast track your conversion improvements with an expert review of your end-to-end customer journey. We'll provide thorough and detailed analysis of the experience and prioritized recommendations for how to improve the experience and drive conversion.

We will employ two research methods for the site experience audit:

  • Cognitive Walkthrough - To find the most pressing issues
  • Heuristic Analysis - To evaluate your site against detailed best practices

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    Our Simple and Seamless Process

    In less than 4 weeks, we'll provide an expert review of your end-to-end customer journey.

    Experiment Zone Site Experience Audit

    Part 1 | Heuristic Analysis

    We will review key pages across the browsing and purchasing funnel against a UX checklist.

    Examples of some of the heuristics used include:

    • Users are able to undo and redo their actions
    • Users have consistency between words, behaviors, or actions
    • Users can leave unwanted states ('undo')
    • Calls to Action are action-oriented
    • Search always returns results

    The full list of heuristics used in our analysis will be presented alongside the results in the checklist.

    Part 2 | Cognitive Walkthrough

    Identify the top issues in the way of conversion.

    We'll identify the core customer personas and their journey through your website. You’ll uncover the top pain points across the journey - and our recommendations for how to resolve them in the short and long term.

    As we gather insights, we will prioritize these based on the level of effort and expected impact.

    Deliverables

    Research plan & meeting

    Executive summary of opportunities & conversion fixes
    Detailed UX Audit Checklist with pass/fail

    Read-out Meeting

    Why Experiment Zone?

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    CRO & Research Experts

    With thousands of experiments and research hours under our belt, we apply our expert knowledge to accelerate your CRO strategy

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    Roadmap Prioritization

    Our working roadmap of ideas aligns with your business goals and customer needs to chart the most impactful path forward

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    Research & Data-Powered Results

    As research & data-driven teams, our results are always backed by and leveraged by data & insights

    Recent Awards

    Clutch Austin 2023 Top Conversion Optimization Company Award Clutch 2023 Top Conversion Optimization Company Award Clutch Ecommerce 2023 Top Market Research Company Award