Goals

You'll need to first identify the goals for your political campaign. Are you trying to increase donations? Are you focused on getting more volunteers to sign up? Do you want more constituents to sign up for your newsletter?

Problems

Once you understand your goals, you need to understand what the problems are. What's keeping donors from making donations? Why is it difficult to sign up to volunteer with your campaign? Identify which problems are the most important to address today.

Solutions

Now come up with ideas for how to solve these problems! Consider writing them as hypotheses: “We believe that if we do [the solution], we will impact [the problem]. We can tell if this works if [measurement] happens.”

Now keep doing this! You'll work through several solutions, then several problems, and ultimately you'll help your political campaign meet its goals.