The way political campaigns inspire constitutions to get involved and vote has dramatically changed
Your political campaign has a digital program. You've got a website with a donation button, and volunteers regularly get reminders via email. It seems to be working… but what if your results could be even better?
First, you need to understand your volunteers and donors. Then you need to customize your website experience for their unique needs. What's the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.