The way ecommerce retailers inspire visitors to purchase has dramatically changed

Your retail company has an ecommerce program. You’ve got a website with the option to purchase items, and customers regularly get emails encouraging them to come back for sales and new product lines. It seems to be working… but what if your results could be even better?

First, you need to understand your visitors and your customers. Then you need to customize your website experience for their unique needs. What’s the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.

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Benefits of Experimenting for Ecommerce Businesses

Reach

Improve the size and quality of your customer databases by engaging your best visitors.

Engage

Create compelling digital experiences by understanding your customers' online behavior.

Inspire

Make it delightful and easy to purchase online, setting you up for repeat customers and strong brand affinity.

The way ecommerce retailers inspire visitors to purchase has dramatically changed

Your retail company has an ecommerce program. You’ve got a website with the option to purchase items, and customers regularly get emails encouraging them to come back for sales and new product lines. It seems to be working… but what if your results could be even better?

First, you need to understand your visitors and your customers. Then you need to customize your website experience for their unique needs. What’s the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.

Benefits of Experimenting for Ecommerce Businesses

Reach

Improve the size and quality of your customer databases by engaging your best visitors.

Engage

Create compelling digital experiences by understanding your customers' online behavior.

Inspire

Make it delightful and easy to purchase online, setting you up for repeat customers and strong brand affinity.

The Experimentation Methodology for Ecommerce Businesses

Before starting an experiment, make sure you understand why you're doing it. You can use the GPS Framework: Goals, Problems, and Solutions.

Goals

You'll need to first identify the goals for your business. Are you trying to increase sales? Are you focused on getting customers to buy more products at one time? Do you want more visitors to sign up for your newsletter?

Problems

Once you understand your goals, you need to understand what the problems are. What's keeping visitors from making repeat purchases? Why is it difficult to sign up for your newsletter? Identify which problems are the most important to address today.

Solutions

Now come up with ideas for how to solve these problems! Consider writing them as hypotheses: “We believe that if we do [the solution], we will impact [the problem]. We can tell this worked if [measurement] happens.”

Now keep doing this! You'll work through several solutions, then several problems, and ultimately you'll help your organization meet its goals.

Chat with an ecommerce specialist