Get your website visitors to become sale leads

Your business as a website. You've got a social campaign bringing in new visitors, and some of them are filling out the form to get in touch. It seems to be working… but what if your results could be even better?

First, you need to understand your potential customer. Then you need to customize your marketing experience for their unique needs. What's the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.

Chat with a lead generation specialist

Benefits of Experimenting for Lead Generation

Reach

Improve the quantity and quality of your leads by engaging your best visitors.

Engage

Create compelling digital experiences by understanding your customers' online behavior.

Inspire

Make it easy to sign up for a free trial or for your service, creating a great first impression with a seamless sign up flow.

Get your website visitors to become sale leads

Your business as a website. You've got a social campaign bringing in new visitors, and some of them are filling out the form to get in touch. It seems to be working… but what if your results could be even better?

First, you need to understand your potential customer. Then you need to customize your marketing experience for their unique needs. What's the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.

Benefits of Experimenting for Lead Generation

Reach

Improve the quantity and quality of your leads by engaging your best visitors.

Engage

Create compelling digital experiences by understanding your customers' online behavior.

Inspire

Make it easy to sign up for a free trial or for your service, creating a great first impression with a seamless sign up flow.

The Experimentation Methodology for Lead Generation

Before starting an experiment, make sure you understand why you're doing it. You can use the GPS Framework: Goals, Problems, and Solutions.

Goals

You'll need to first identify the goals for your marketing site. Are you trying to increase leads? Are you focused on getting more visitors to sign up for your newsletter? Are you looking to get visitors to engage with more pages on your site?

Problems

Once you understand your goals, you need to understand what the problems are. What's keeping visitors from signing up for your free trial? What are visitors looking for and why can't they find it? Identify which problems are the most important to address today.

Solutions

Now come up with ideas for how to solve these problems! Consider writing them as hypotheses: “We believe that if we do [the solution], we will impact [the problem]. We can tell this worked if [measurement] happens.”

Now keep doing this! You'll work through several solutions, then several problems, and ultimately you'll help your business meet (and exceed) its lead generation goals.

Chat with a lead generation specialist