The way political campaigns inspire constitutions to get involved and vote has dramatically changed

Your political campaign has a digital program. You've got a website with a donation button, and volunteers regularly get reminders via email. It seems to be working… but what if your results could be even better?

First, you need to understand your volunteers and donors. Then you need to customize your website experience for their unique needs. What's the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.

Chat with a political fundraising specialist

Benefits of Experimenting for Political Campaigns

Reach

Improve the size and quality of your volunteer and donor databases by engaging your best visitors.

Engage

Create compelling digital experiences by understanding your customers' online behavior.

Inspire

Make it easy and fun to sign up to volunteer or to donate, again and again, to boost retention and strengthen relationships.

The way political campaigns inspire constitutions to get involved and vote has dramatically changed

Your political campaign has a digital program. You've got a website with a donation button, and volunteers regularly get reminders via email. It seems to be working… but what if your results could be even better?

First, you need to understand your volunteers and donors. Then you need to customize your website experience for their unique needs. What's the best way to start doing this? A/B Testing, which lets you compare two different approaches to find the most effective ways to find continuous improvement.

Benefits of Experimenting for Political Campaigns

Reach

Improve the size and quality of your volunteer and donor databases by engaging your best visitors.

Engage

Create compelling digital experiences by understanding your customers' online behavior.

Inspire

Make it easy and fun to sign up to volunteer or to donate, again and again, to boost retention and strengthen relationships.

The Experimentation Methodology for Political Campaigns

Before starting an experiment, make sure you understand why you're doing it. You can use the GPS Framework: Goals, Problems, and Solutions.

Goals

You'll need to first identify the goals for your political campaign. Are you trying to increase donations? Are you focused on getting more volunteers to sign up? Do you want more constituents to sign up for your newsletter?

Problems

Once you understand your goals, you need to understand what the problems are. What's keeping donors from making donations? Why is it difficult to sign up to volunteer with your campaign? Identify which problems are the most important to address today.

Solutions

Now come up with ideas for how to solve these problems! Consider writing them as hypotheses: “We believe that if we do [the solution], we will impact [the problem]. We can tell if this works if [measurement] happens.”

Now keep doing this! You'll work through several solutions, then several problems, and ultimately you'll help your political campaign meet its goals.

Chat with a political fundraising specialist