Customer Discovery

Identify your customers and uncover their pain points and needs.

Learn what your prospective customers need, what they do, and what they value so you can build products and services that they will use.

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How we’ll help you discover your customers

Identify and understand your prospective customer through interviews and surveys conducted by our experienced team of UX Research experts. We’ll provide a thorough and detailed report of the findings including persona development and customer journey mapping, and we’ll provide conversion strategy backed recommendations and experience improvements.


We will utilize three research methods to learn about your customers:

  • Interviews - To understand what your target customers do and value, so you can understand why they may make a purchasing decision
  • Surveys - To understand the prevalence of problems and goals among your target audience at scale and in the context as they use your product or website
  • Conversion strategy - To prioritize potential A/B tests based on the new understanding of your target customer

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Our Simple and Seamless Process

In 6-8 weeks, we’ll provide a deep analysis of your target customer, so you can uncover their needs, pain points, and experiences.

Step 1 | Kickoff (Week 1)

In this 60 min call, we'll make sure we understand your goals with this Customer Discovery program. We'll discuss what you know about your current and target customers, and what new markets you are exploring. We'll also discuss expectations & set up our collaboration with your other partners.

Step 2 | Research Plan (Week 2)

During this step, we'll define the UX Research plan for the survey and interviews. This step includes:

  • Defining the recruitment strategy and screening questions
  • Identifying the key questions for the interviews and survey

Step 3 | Conducting Survey and Interview Research (Week 3-6)

During this step, our research team will conduct the recruitment, reach out to respondents, and collect survey responses.

In parallel, we will also conduct qualitative interviews with prospective customers. We’ll conduct the recruitment, schedule the participants, and run the interviews.

As we gather insights, we’ll begin our full analysis of the data from the survey and interviews. Once we understand the biggest problems and opportunities in the experience, our Conversion Strategist will prioritize identifying specific solutions your team can do to reach your target audience and deliver solutions that address their needs.

Step 4 | Results Readout + Strategy Call

During this 2-hour call, we will review the Customer Discovery Executive Summary. This report includes a detailed user persona and corresponding customer journey map. You'll get the data we gather, insights, and recommended actions to understand your new target customer and key A/B testing opportunities to improve conversion rates.

Why Experiment Zone?

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CRO Experts

With thousands of experiments under our belt, we apply our expert knowledge to accelerate your CRO strategy

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Roadmap Prioritization

Our working roadmap of ideas aligns with your business goals and customer needs to chart the most impactful path forward

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Data-Powered Results

As data-driven teams, our results are always backed by and leveraged by data

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