Customized classes available upon request.
Introduction To Conversion Rate Optimization
This half day class is the perfect introduction to conversion rate optimization. We’ll teach your team:
- What metrics to monitor to understand conversion
- Techniques for uncovering opportunities to improve conversion rates
- Walk through of the CRO Toolkit and how to get meaningful insights from this data
Introduction To A/B Testing
This half day class teaches everything you need to know to get started with browser side testing for A/B testing. We adapt the training for your specific testing tool. We will cover:
- How to structure an A/B test hypothesis
- Creating a test plan, so the whole team is aligned on what will be learned and how a test will be structures
- How to monitor & make determinations that a test has collected enough data
- The best way to analyze and present test results
Contact us for more information.